Market Products Online: 5 Marketing Myths You Need To Clear Out Of Your Head Right Now
The marketing landscape is changing fast, and marketers are required to embrace this change to stay competitive. However, there is a group of marketers that still swear by the unrealistic and often risky expectations originating from mistaken ideologies that are outrightly supposed to result in online marketing success. This often results in the execution of poor marketing strategies, and hence, failure of the business before it even takes off. The shocking truth is that such misconceptions or myths are still rife today and influencing most marketers’ decisions. This article looks are some outstandingly bad marketing myths and how to put a stop to them:
1. We have to drive tons of traffic to our online store to increase conversions
Some marketers and business owners still think that directing tons of traffic to their online store automatically translates to tons of conversions. Smart marketers will tell you that there is a big disparity between attracting traffic and attracting the right kind of traffic. They know because they have spent a lot of years in SEO, content marketing and social. They have also spent a ton of money on advertising, PR, and PPC. It’s better to get 1000 customers and convert 200 than to get 5,000 and only convert 50. This explains why you need to target the right, qualified traffic, instead of throwing resources around to attract tons of traffic to your site that will not convert.
2. Setting low prices for our products will make customers abandon competitors and buy from use
Some marketers today still believe that offering cheap products will automatically lead to extra-ordinary sales. While this might have been the case years ago, the paradigm has significantly shifted. You must first create awareness for your brand by building relationships and offering high-quality products. High-quality products mean products that solve customers’ pain points. That’s why you must research your customers to know what pains them. Building relationships mean engaging customers on your blog, offering discounts and offering around the clock interactive feedback. These days, it’s all about optimal customer experience and high-quality products.
3. We offer high-quality products so no need for marketing
This is one of the grave mistakes business owners make when selling products online. They still swear by the adage ‘’If you build it, they will come.’’ Today, the competition in the online space if stiffer than ever before and almost every business knows that customers today are interested in optimal experience and high-quality products. So they are offering all those. So if you think you’re the only one offering high-quality products, you are living in old age. Marketing should be a major part of your business online building process. You need strong marketing strategies to scale your business and stay ahead of the competition.
4. We’ve built out an elegant e-commerce store for selling products online, so we are ready to start rocking
Building out an elegant e-commerce store will not guarantee conversions. In fact, that’s just a small step in the e-commerce success journey. What’s the point of creating a beautiful e-commerce store yet it’s not visible? Aesthetics and design alone don't cut it these days. It includes many other things such as SEO, responsive design, social media integration, shopping cart software integration, convenient payment systems integration, faster checkout processes and much more. The focus these days is making customers’ buying process as simple as possible while offering high-quality products.
5. Our competitors are using social media marketing, let’s mimic that
Some marketers implement marketing strategies such as social media marketing because competitors are using it and succeeding. While social media is the new frontier, it might not be where your target customers hang out. It’s best to do research first before mimicking any marketing strategy. You may find that email marketing is working wonders for you than social media marketing.